At Belowzero Ice Bar we’re committed to the privacy and protection of our users and customers data and personal information, fulfilling our obligations under the General Data Protection Regulation (GDPR) act and our other legal requirements, and we aim to explain our approach to data capture and data use as simply and transparently as possible.
What data do we collect?
As part of our regular business operations we may collect the following types of information:
Name, job title and place of work.
Contact information such as email address, phone number and business or home address or postcode.
Personal or demographic information including but not limited to, reason for booking or contacting us, details of birthdays or special occasions, dietary requirements, health or disability details, and information relevant to marketing surveys, offer promotions or other information specific to your booking or query.
Financial information, including bank and credit card details, will be requested as part of any booking procedure, either online or by phone, but we do not store customer banking or credit card information and this is protected by our payment processing supplier, currently Stripe.com
Booking information such as date and time of your visit, size of party, attendance or logging of a failure to attend or any incidents occurring during your visit.
Digital data collected by web traffic logging cookie software installed on our website, which you can choose to accept or decline via your own web browser, as well as insights and demographic data available via third party social media sites, search engines, digital advertising and similar where you have engaged with our content or channels and which is usually presented as anonymous and aggregated statistical data.
Other websites, social media pages and digital advertising
Interaction with our website and social media channels may result in your being presented with Belowzero Ice Bar marketing and advertising campaigns, for example re-targeted ads made available through digital display networks on other websites or via your own social media pages.
How we use this information
We collect customer data in order to deliver on and improve our service and to enable future communications with our customers and contacts.
Our data and information use falls under three main areas of the GDPR act as follows:
All of our business to consumer marketing activity is conducted after explicit consent has been given, for example ticking a box on an information form (commonly known as an opt-in) agreeing to receive future communications from us, and confirming the methods of communication you agree to, or by affirming consent and answering an opt-in question during a phone or in person booking process.
We will not share customer data with any third parties without securing additional consent.
Digital communications also contain the option to unsubscribe manually at any point, or we can be contacted to update your records with us.
Example: When taking your contact details as part of our booking procedure we may ask you if you want to receive additional venue messages from us. If you give your consent we will add that information to our newsletter list.
Performance of a Contract:
Upon booking with us we enter into a customer and supplier relationship whereby we may use your data to contact you or otherwise improve the service we offer.
Example: if there is a problem with your booking, or if we have a query we need to raise with you, we may attempt to contact you via the details provided prior to your arrival at the venue.
The majority of our consumer marketing and communications activity is covered by the Consent area listed above, however we may also deploy data for the legitimate promotion of our services in business-to-business areas.
Example: The Legitimate Interests area applies primarily to our Private Hire business activities and could, for example, encompass follow up communications in the process of confirming a hire query or maintaining ongoing business communications, updating on our services and offering invites to business showcases and events.
Example: As part of our pursuit of improved service we may employ third party suppliers to audit or otherwise deploy our data as part of their contract with us. Examples might include geographic research on our past visitors via postcode data analysis and profiling or commissioning a marketing agency to contact customers with a view towards conducting market research.
If you believe that the information we hold on you in incorrect or incomplete, or would like details of the information hold on you, please write to:
Belowzero Ice Bar, 31-33 Heddon Street, London, W1B 4BN